Beauty trend: Teeth Whitening

It is the fastest growing beauty treatment of the last five years – and stars are starting to realise they won’t be ‘all-white’ unless they have their Teeth whitened.

The trend started in America where you cannot get on television unless your Teeth are perfect. And now increasingly, the same is happening in Britain as more and more celebrities copy big names like Simon Cowell who has, in the words of fellow whitener Piers Morgan, ‘vast glistening emulsion numbers so white they can blind a herd of elephants from two miles when he smiles.’ Celebrities from the hit ITV2 show The Only Way Is Essex all have their teeth whitened every few months.

 Lovelite’s Donnamarie McBride said: “Demand is huge - who wants to kiss someone with horrible yellow teeth. “It’s all happened in the last 20 years or so – starting in America. If you look at movies in the Eighties, there are all sorts of stars with yellow teeth. You’d never see that now. Everyone who is famous is getting them done.”
 Read more: http://www.femalefirst.co.uk/lifestyle-fashion/stylebeauty/Beauty+trend-258778.html#ixzz2TA9373Db